Case Studies
Fundraising
Corn Hill Navigation Case Study Challenge:
Corn Hill Navigation wanted to host an event to honor its Founder, raise dollars to fund the event and have a minimum of $10,000 net to add to the treasury.
TRO Development Director researched the existing Membership of Corn Hill Navigation, the Founder’s affiliations and supporters, and devised a plan to raise the dollars needed to support Corn Hill Navigation’s proposal.
Work Performed:
- Establishment of a database of potential Sponsors, Donors and Supporters
- Creation of customized Sponsorship packets, letters, and invitations
- Management of sponsorship procurement and fulfillment
- Management of Donor and Attendee supporters
- Organization and management of event venue, food, entertainment, signs, gifts
- Procurement of in-kind gifts (wine, champagne, mail service, etc)
Results:
- Successful, crowd-pleasing event
- Corn Hill Navigation Founder elated and proud
- Corn Hill Navigation Treasury realized $13,500 after all expenses paid
2012 New York State Canal Conference – Oswego Case Study Challenge:
TRO tasked with raising $50,000 in Sponsorship for 2012 NYS Canal Conference in Oswego, NY.
Solution:
TRO Development Director researched the existing Membership of NYS Canal Society, previous Sponsors and new prospects in and around the Oswego area and made a Sponsorship plan to raise $50,000.
Work performed:
- Establishment of a database of potential Sponsors, Donors and Supporters
- Creation of customized Sponsorship packets, letters, and proposals
- Management of Sponsorship procurement and fulfillment
- Management of Donor and Attendee supporters
- Procurement of in-kind gifts (wine, champagne, favors, etc)
Results:
- Successful, crowd-pleasing event
- Oswego, NY was showcased
- $53,000 in Sponsorship was raised
Estate Planning Council of Rochester Case Study Challenge:
The Estate Planning Council of Rochester wanted to increase its Membership and revenue with a New Member Campaign.
Solution:
TRO Development Director developed a plan for a Task Force to be secured from the EPC Board of Directors and Membership. The implementation of the steps outlined was discussed and accepted by EPC Board. A committee was assembled.
Work performed:
- Establishment of procedures to maximize results for the Committee
- Proposition of two events per year with limited disciplines, to enhance the membership
- Creation of customized scripts, letters, and invitations
- Selection of type of and place for event
- Management of event attendee list
- Management of event venue, including food
- On-site registration
Results:
- Successful, well-attended event
- EPC Board of Directors pleased with number of new members and revenue
- 19 new Members with revenue increase of $3,000